RTB Day London '26
What’s
next now
Next-generation insight
for the future of
digital advertising.
21 May, Duck & Waffle
About RTB DAY London'26
The Event
The Event
The Event
Set against the stunning London skyline, in the Duck & Waffle, Bishopsgate,
this exclusive event is part of a global series exploring how the most ambitious brands
are redefining performance—moving beyond short-term metrics to unlock full-funnel growth through AI, data, and creativity.
Set against the stunning London skyline, in the Duck & Waffle, Bishopsgate,
this exclusive event is part of
a global series exploring how the most ambitious brands are redefining performance—moving beyond
short-term metrics to unlock full-funnel growth through AI, data, and creativity.
Set against the stunning London skyline, in the Duck & Waffle, Bishopsgate,
this exclusive event is part of a global series exploring
how the most ambitious brands are redefining performance—moving beyond short-term metrics to unlock full-funnel growth through AI, data, and creativity.
Set against the stunning London skyline, in the Duck & Waffle, Bishopsgate,
this exclusive event is part of a global series
exploring how the most ambitious brands
are redefining performance—moving beyond
short-term metrics to unlock full-funnel
growth through AI, data, and creativity.
Expect high-level discussion, fresh perspectives, and meaningful connections with peers shaping the next chapter of digital marketing.
Expect high-level discussion,
fresh perspectives,
and meaningful connections
with peers shaping the next chapter of digital marketing.
Expect high-level discussion, fresh perspectives,
and meaningful connections with peers shaping
the next chapter of digital marketing.
Further details on the agenda and speakers will be shared shortly.
Further details on the agenda
and speakers will be shared shortly.
Agenda
09:00-10:00
Arrival, registration and coffee
10:00-10:15
Event Opening
10:15-10:45
The Changing Media Mix - Fospha
10:45-11:15
Before They Buy - New Research from RTB House
Daniel Volož - Business Development Director DACH, RTB House
11:15-11:45
Coffee Break and Networking
Rolf Schröter - Editor in Chief, W&V
11:45- 12:15
Panel discussion: Making MMM Work in the Real World - LOOKFANTASTIC & Cult Beauty as part of the wider THG Beauty division
Moderator:
Mara Maass - Head of Account Management DACH, RTB House
Panelists:
Samuel Cornelius - Senior Expert Performance Marketing, Breuninger
Nicolas Elshout - Head of Performance Marketing and Attribution, TUI
Florian Glashoff - Head of Programmatic & Partnerships & SEO, ABOUTYOU
12:15-12:45
Re-engage, Convert, Repeat: Your 2026 Peak Season Playbook - AppsFlyer and Dentsu
12:45- 14:15
Lunch and Networking
Jaysen Gillespie - VP of Global Product Commercialization, RTB House
14:15-14:45
Efficiency vs Effectiveness: The Wrong & The Short Of It - Tom Roach
Moderator:
Katharina Jäger - Head of Innovation & Technology, BVDW
Panelists:
Giacomo Iotti - New Products & AI Lead, SMG Group
Stefan Bubolz - Team Lead Display Advertising, Douglas
Ruppert Bodmeier - CEO & Co-Founder, disrooptive
14:45-15:30
Panel discussion: Is ROAS helping growth - or quietly killing it? - MPB and Dentsu
15:30-16:15
Coffee Break and Networking
Jaysen Gillespie - VP of Global Product Commercialization, RTB House
16:15-16:45
Compelling Creatives Alongside Compliance - Virgin Media / O2
André Pinto - Senior Online Marketing Manager, Mytheresa
Federico Lagomarsino - Junior Online Marketing Manager, Mytheresa
16:45-17:00
Event Summary and Closing
Moderator:
Erkan Soy - Head of Sales DACH, RTB House
Panelists:
Marc Castane - Global Director Digital Marketing, Autoscout
Valeria Semeraro - Head of Performance Marketing, Tchibo
17:00-23:00
Afterparty with Food, Drinks, and Music
Agenda
09:00-10:00
Arrival, registration and coffee
10:00-10:15
Event Opening
10:15-10:45
The Changing Media Mix - Fospha
10:45-11:15
Before They Buy - New Research from RTB House
Daniel Volož - Business Development Director DACH, RTB House
11:15-11:45
Coffee Break and Networking
Rolf Schröter - Editor in Chief, W&V
11:45- 12:15
Panel discussion: Making MMM Work in the Real World - LOOKFANTASTIC & Cult Beauty as part of the wider THG Beauty division
Moderator:
Mara Maass - Head of Account Management DACH, RTB House
Panelists:
Samuel Cornelius - Senior Expert Performance Marketing, Breuninger
Nicolas Elshout - Head of Performance Marketing and Attribution, TUI
Florian Glashoff - Head of Programmatic & Partnerships & SEO, ABOUTYOU
12:15-12:45
Re-engage, Convert, Repeat: Your 2026 Peak Season Playbook - AppsFlyer and Dentsu
12:45- 14:15
Lunch and Networking
Jaysen Gillespie - VP of Global Product Commercialization, RTB House
14:15-14:45
Efficiency vs Effectiveness: The Wrong & The Short Of It - Tom Roach
Moderator:
Katharina Jäger - Head of Innovation & Technology, BVDW
Panelists:
Giacomo Iotti - New Products & AI Lead, SMG Group
Stefan Bubolz - Team Lead Display Advertising, Douglas
Ruppert Bodmeier - CEO & Co-Founder, disrooptive
14:45-15:30
Panel discussion: Is ROAS helping growth - or quietly killing it? - MPB and Dentsu
15:30-16:15
Coffee Break and Networking
Jaysen Gillespie - VP of Global Product Commercialization, RTB House
16:15-16:45
Compelling Creatives Alongside Compliance - Virgin Media / O2
André Pinto - Senior Online Marketing Manager, Mytheresa
Federico Lagomarsino - Junior Online Marketing Manager, Mytheresa
16:45-17:00
Event Summary and Closing
Moderator:
Erkan Soy - Head of Sales DACH, RTB House
Panelists:
Marc Castane - Global Director Digital Marketing, Autoscout
Valeria Semeraro - Head of Performance Marketing, Tchibo
17:00-23:00
Afterparty with Food, Drinks, and Music
PREVIOUS EDITIONS
What does an RTB Day
look like?
We’ve been here before… and loved every minute.
Check out our highlights reel.
We’ve been here before…
and loved every minute.
Check out our highlights reel.
Watch full
Watch full
RTB Day London’25 brought together 11 speakers and
an audience of AdTech enthusiasts to discuss “what’s next now”
for digital marketing—focusing on incrementality, measurement,
and high-performing creatives.
RTB Day London’25 brought together 11 speakers and an audience of AdTech enthusiasts to discuss “what’s next now”
for digital marketing—focusing on incrementality, measurement, and high-performing creatives.
Experts from RTB House, Awaze, Sweaty Betty,
Sykes Holiday Cottages, Wowcher, and Virgin O2
took part in panel discussions, and there were
presentations from Fospha and AppsFlyer.
Experts from RTB House, Awaze, Sweaty Betty,
Sykes Holiday Cottages, Wowcher, and Virgin O2
took part in panel discussions, and there were
presentations from Fospha and AppsFlyer.
When and where?
When and where?
21 May 2026
21 May 2026
Duck & Waffle London
Duck & Waffle London
110 Bishopsgate,
London EC2N 4AY
110 Bishopsgate,
London EC2N 4AY
The venue
The venue
Offering incredible views of London,
The Heron Tower, in which The Duck & Waffle
is located, is one of the few buildings that actually looks down on “The Gherkin”
and stands at 230 metres tall.
Offering incredible views of London, The Heron Tower, in which The Duck & Waffle
is located, is one of the few buildings that actually looks down on “The Gherkin” and stands at 230 metres tall.
Offering incredible views
of London, The Heron Tower,
in which The Duck & Waffle
is located, is one of the few buildings that actually looks down on “The Gherkin”
and stands at 230 metres tall.
It’s a two-minute walk from Liverpool St. station.
So, you’ll see for miles, both in terms of geography, and what’s on the horizon of cutting-edge digital advertising.
It’s a two-minute walk from Liverpool St. station. So, you’ll see for miles, both in terms of geography, and what’s on the horizon of cutting-edge digital advertising.
We are now fully booked for
Sign up below to join the waiting list.
We'll let you know if any spots open up.
We'll let you know if any spots open up.
